Let brochures do the work!
Send a welcome package to first time visitors - a brochure that targets the client's interest, along with your buisness card and contact information and possibly a discount on their next visit.
In addition to displaying brochures in your own office, obtain permission to put display's in referring practitioner's offices, health clubs, community centres - wherever the peopleyou want to serve are likely to see and pick them up.
Make sure people associate the benefits described in your brochure with you. Create a single panel insert explaining your hours, rates, areas of specialization - whatever sets you apart.
When networking with practitioners who may refer to you, reinforce your first impression with a follow up letter or card and include a brochure that targets their particular interests.
Promote your practice by writing an article for the newspaper or your own client newsletter in which you encourage people to call you, without obligation, to request free brochures on particular topics.
Discounts available for bulk purchases.
Customized packs available 25/25 of each brochure.
